Who We Are & What We Stand For


Certified Lipidologist

Dr. Tara Dall is a board certified Lipidologist with roots in family medicine and training at the University of Wisconsin Madison. She is a national thought leader in biomarker and genetic testing having spent the last 20 years using advanced biomarker testing in the clinical care of patients. She graduated in the inaugural class of Diplomates of the American Board of Clinical Lipidology in 2005. Her center achieved national recognition as the first fully certified Level II lipid clinic in the United States. She served on the Midwest Lipid Association executive board for 5 years with positions of treasurer, secretary and president elect in 2011-2012.

Known for her passionate delivery of complex medical topics in patient-friendly terms, Dr. Dall is a sought after speaker, traveling the world to present research on advanced biomarkers. She is a also a regular go-to for reporters, appearing on Bloomberg News, CBS Sports, CNN Radio, Reach MD Satellite Radio, and RadioHealth Journal. She was also a regular guest on KTXD-TV's The Broadcast in Dallas, as well as programs on wabcradio.com (Optimal wellness and Forever Young). She continues to practice medicine as a physician founder of AvanceMD Concierge which incorporates cutting edge web based technology and virtual medicine (MD21.com) providing services to local as well as national and international clients.



Laura Brown completed her training as a Physician Assistant at Western Michigan University with a Master’s of Science. She went on to complete a surgical residency at Spectrum Health in Grand Rapids, MI. Laura has over 16 years of experience in Cardiovascular Surgery including first assist in the operating room, inpatient as well as outpatient care. In 2005, she started a wound care program in Madison, Wisconsin, serving hundreds of wound care patients. In 2014, Laura began a health and wellness business to provide sales and consulting services with clients that are interested in botanically-based nutritional and skin care products to transform their lives. Laura has also completed medical aesthetic training and is certified for Botox and injectable dermal fillers.


Certified PhotoTherapy Technician

Lory Goetsch is the President/CEO of a medical/surgical device company servicing Wisconsin and the Midwest since 1991. The Joint Venture with Amazing Light has allowed Lory the opportunity to connect to clients on a more personal level by supporting them on their journey to better health. Lory is a graduate of Carthage College with a Bachelor’s Degree in marketing with post-graduate studies of Chemistry and Biology at UW-Madison. Lory is a Certified PhotoTherapy Technician.


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